Meet the Human Behind the Whimsy ✦

Hi, I’m Jasmine. The creator, artist, and professional daydreamer behind Moon Hollow.

I’ve always been drawn to storytelling. For many years, I worked as a wedding photographer, documenting stories as they unfolded through the big moments and all the tiny ones in between. Eventually, that love of creating found its way into something new: illustrating, designing, writing, and dreaming up little treasures of my own.

Moon Hollow grew from a simple idea: life is better when you give yourself little things to look forward to. A letter waiting in the mailbox. A beautiful sticker you absolutely did not need. A tiny side quest that gets you out of your routine. Something made just because it brings you joy.

I find inspiration everywhere. Cozy cafés, beautiful books, places I’ve traveled, changing seasons, old-world details, nostalgia, and those fleeting little moments that make an ordinary day feel special.

I believe life doesn’t have to be extraordinary to feel magical. It just needs to be experienced, curiously and with a little room for whimsy.

When I’m not dreaming up new Moon Hollow treasures, you can usually find me with an iced coffee in hand, halfway through a book, going for a run, planning my next adventure, or listening to music significantly heavier than this website would suggest.

Thanks for being here and letting a little bit of Moon Hollow find its way into your world. ✦